Privacy policy

1. Introduction

Welcome to Divergent ("we," "our," or "us"). Your privacy is important to us, and this Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, thedivergent.in (the "Site"), or make a purchase from us.

We process your data based on your consent and for the specified purposes described in this Privacy Policy. We adhere to the provisions of the Information Technology Act, 2000 and Information Technology (Reasonable security practices and sensitive personal data and information) Rules, 2011 and the Digital Personal Data Protection Act, 2023, and ensure that you lead the way you want us to process your data. 

This Privacy Policy should be read alongside, and in addition to the our Terms of Use (“Terms”) and any separate product or service agreement entered between us from time to time.

 

2. Information We Collect

A. Personal Information

When you use our Site or make a purchase, we may collect the following personal information:

  • Name
  • Email address
  • Phone number
  • Shipping and billing address
  • Payment details (processed securely by Razorpay and Shopify)
  • Order history
  • IP address and browser details

B. Non-Personal Information

We also collect non-personal information, including:

  • Website usage data (pages visited, time spent, etc.)
  • Device information (browser type, operating system, etc.)
  • Cookies and tracking technologies (see Section 6)

3. How We Use Your Information

We use the information collected for:

  • Processing and fulfilling orders
  • Providing customer support and communication
  • Sending updates, promotions, and newsletters (if subscribed)
  • Improving our website and user experience
  • Preventing fraud and ensuring security
  • Complying with legal obligations

4. Sharing Your Information

We do not sell your personal information. However, we may share it with:

  • Third-party service providers (payment processors, shipping providers, email services)
  • Shopify (our eCommerce platform)
  • Razorpay (our payment gateway)
  • Legal authorities (if required by law)

5. Payments & Security

We use Razorpay and Shopify Payments for secure transactions. Your payment details are encrypted and handled directly by these providers. We do not store your payment details.

For more details, refer to:

  • Razorpay Privacy Policy: https://razorpay.com/privacy/
  • Shopify Privacy Policy: https://www.shopify.com/legal/privacy

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Improve your browsing experience
  • Remember your preferences
  • Analyze website traffic

You can disable cookies in your browser settings, but some features of our Site may not function properly.

7. Data Security

We have adopted all reasonable safeguards as mandated by the applicable law in order to protect your data. The data provided by you is stored only in the servers of India.

Despite our best practices of safeguarding your data, You understand and accept that there is no guarantee that data transmission over the Internet will be completely secure and that any data that you transmit to us is at your own risk. We assume no liability for any disclosure of data due to errors in transmission issues, unauthorised third-party access to our Site and databases or other acts of third parties or acts or omissions beyond our reasonable control and you shall not be entitled to hold Divergent responsible for any breach of security except in case of wilful negligence on the part of Divergent.

8. Data Retention

We store your data as long as you use your site and hold an account with us. In the event you wish to delete your account, you may do so by contacting us at support@thedivergent.in.

However, we will retain and use the information collected as necessary to comply with our obligations under applicable laws or contracts.

9. Transfer of your data outside India

We do not share your data internally or with third party partners/vendors outside India. Any change in our data transfer practices in the future will be intimated to you and you may review our revised policy and consent to our revised data transfer practices.

10. Your Rights & Choices

You have the right to:

  • Access, update, or delete your personal data
  • Opt-out of marketing communications
  • Request data portability

To exercise these rights, contact us at support@thedivergent.in.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the "Last Updated" date.

10. Contact Us

If you have any questions, reach out to us at:

Divergent
Website: https://thedivergent.in
Email: support@thedivergent.in
Address: G2, Plot 88, KNR Colony, Nizampet, Hyderabad – 500090, Telangana, India